One of the important factors driving the growth of flexible packaging market is the growing inclination of consumers towards convenience products. The changing consumer preferences due to busy lifestyles and smaller household units demand products that are easy to open, store, use, carry, and dispose, and that cater to their on-the-go lifestyles. This in turn is favoring product packaging that complements the modern lifestyle. With convenient packaging, on the go options can be utilized for wide range of products. Convenient packaging is not just limited to food and beverages, but finds growing applications ranging from healthy products complementing fit lifestyle choices to prescription and personal care items. Packaging convenience is a key purchasing motivator for consumers. It affects their preference towards a particular type or design of packaging and influences their behavior. The flexible packaging products such as boil-in-the-bag, bake-in-the-carton, mix-in-the-pouch, and ser
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